How Many More Clients Could You Win at Rank #1?
Google's Local Pack gives position #1 roughly 33% of all clicks — position #8 gets less than 2%. Enter your numbers below to see how many extra jobs your business could be winning each month.
Tell us about your business
Not sure? Use Google Keyword Planner or your free audit to find out.
Moving from #8 (Lower Page 1) → #1 could add roughly
3.6–16
extra calls / leads per month
Likely around 7/mo — a range, based on published industry benchmarks (not a guarantee)
Extra Clicks / Mo
120–160
likely ~140 more profile visits
New Customers / Mo
0.7–6.4
likely ~2.1 won jobs
Est. Added Rev / Mo
$360–$3,200
likely ~$1,050 at your $500 avg ticket
Annualised revenue range (derived — same rate × 12)
$4,320 – $38,400 (likely ~$12,600)
Your keyword gets roughly 500 local searches per month. At rank #8 (Lower Page 1), published CTR studies put your share around ~2% of clicks; a #1 listing draws around ~30%. We then apply published click→call and call→customer ranges to project a 3.6–16 extra calls/leads per month band. Revenue is derived from that at your own average job value. We show a range — not one number — because real-world results vary by market, competition and your sales process.
How we estimate this (assumptions & sources)
These are projections built from published industry benchmark ranges, not from your own historical data and not a guarantee. The low / likely / high band is computed by combining the low, likely, and high end of each factor in the chain below:
- •Searches → clicks — local-pack CTR by rank (≈25–35% at #1, falling steeply below the 3-pack).
- •Clicks → calls/leads — 3–10% (industry estimate; likely ~5%).
- •Calls/leads → customers — 20–40% close rate (industry estimate; likely ~30%).
- •Customers → revenue — your own average job value (no markup applied).
Sources
Local-pack CTR by rank: Whitespark Local Search Ranking Factors, BrightLocal local-pack click-distribution studies, and Backlinko organic CTR study (2022–2024).
Click → call/lead rate (≈3–10%): WordStream / LOCALiQ local-services search benchmarks and BrightLocal consumer surveys.
Lead → customer close rate (≈20–40%): Home-services inbound close-rate reporting (ServiceTitan-style) and HubSpot lead-to-close benchmarks.
* Estimates based on published industry benchmarks, not guarantees; ranges reflect real-world variance. We do not yet model your specific outcomes — actual results depend on your market, competition, search intent, and sales process. Use as a directional planning guide.
Ready to capture those 3.6–16 extra calls/mo?
First, let's find out exactly where you actually rank right now — then we'll show you how to climb.