Building the Foundation That Allows Everything Else to Perform
Chapter Overview
Entity Authority is the bedrock of the LSA Authority Engineering Method™. Before Google will consistently prioritize a business in LSA results, it must be confident about the fundamental identity of that business. This chapter explains what entity authority means in practical terms, how it relates to the Service Authority Stack™ established in the Signature Playbook, and what specific actions produce the strongest entity clarity signals.
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