Part IV — Expansion & ConversionChapter 14 of 2411 min read

The Relationship Link Strategy™

What you'll learn

Identify the four highest-value link categories (supplier partnerships, trade associations, podcast interviews, sponsorships)
Build a relationship-based link acquisition process that reflects genuine community involvement
Prioritize link quality over quantity using a simple evaluation framework that saves time and avoids risk

What you'll learn ▸

Identify the four highest-value link categories (supplier partnerships, trade associations, podcast interviews, sponsorships)
Build a relationship-based link acquisition process that reflects genuine community involvement
Prioritize link quality over quantity using a simple evaluation framework that saves time and avoids risk

Chapter Overview A contractor sponsors a youth baseball team because the packet says sponsors are featured on the league website. The team photo goes up in April. His logo appears on the sponsors page exactly as promised. The logo links nowhere. It is an image, and it always was.

He bought a banner and a good afternoon. Both are worth having. Neither is a link.

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