Chapter Overview Every strategy in this playbook — from the Service Authority Stack to Answer Engine Optimization — depends on a technical foundation that allows search engines and AI systems to access, crawl, and interpret your content efficiently. If your website is slow, difficult to navigate on mobile, or structured in a way that confuses search engine crawlers, even the best content will underperform. This chapter is not designed to turn you into a web developer. It is designed to give you enough understanding of the technical layer to ensure your foundation is solid — and to know what to ask for when working with a developer or agency.
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